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| intercom-device-id-* | .activemotif.com | Used by Intercom Messenger to store identifier for each unique device that interacts with the Messenger. Intercom uses this cookie to determine the unique devices interacting with the Intercom Messenger to prevent abuse. | 9 months |
| intercom-id-* | .activemotif.com | Used by Intercom Messenger to store anonymous visitor identifier cookie. | 9 months |
| intercom-session-* | .activemotif.com | Used by Intercom Messenger to store identifier for each unique browser session and is used to keep track of sessions. | 7 days |
| intercom.intercom-state-* | .activemotif.com | Used by Intercom live chat function to recognise a visitor, in order to optimise the live chat functionality. | Persistent |
| __utma | .activemotif.com | This is a persistent cookie which expires in 2 years by default and distinguishes between users and sessions. It is used to track first visit, last visit, current visit, and number of visits to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics. The lifespan of the cookie can be customised by website owners. | a year |
| __utmb | .activemotif.com | Used to determines new sessions and visits and expires after 30 minutes. The cookie contains the timestamp of the exact moment in time when a visitor enters the website and is updated every time data is sent to Google Analytics. Any activity by a user within the 30 minute life span will count as a single visit, even if the user leaves and then returns to the site. A return after 30 minutes will count as a new visit, but a returning visitor. | 30 minutes |
| __utmc | .activemotif.com | Contains a timestamp of the exact moment in time when a visitor leaves the website. This works with _utmb to calculate when you close your browser to calculate how long a visit takes. | Session |
| __utmt | .activemotif.com | Used to throttle the request rate for the service (limit the collection of data on high traffic sites) | 10 minutes |
| __utmz | .activemotif.com | This cookie keeps track of entry point into your website storing traffic source, medium, campaign, and search term used to land on your website - so Google Analytics can tell site owners where visitors came from when arriving on the site. The cookie has a life span of 6 months and is updated every time data is sent to Google Analytics. | 6 months |
| _ga | .activemotif.com | Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | a year |
| _ga_* | .activemotif.com | Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions. | a year |
| _gcl_au | .activemotif.com | Used by Google AdSense to understand user interaction with the website by generating analytical data. | 3 months |
| IDE | .doubleclick.net | Used by Google’s DoubleClick to serve targeted advertisements that are relevant to users across the web. Targeted advertisements may be displayed to users based on previous visits to a website. These cookies measure the conversion rate of ads presented to the user. | a year |
| test_cookie | .doubleclick.net | A session cookie used to check if the user’s browser supports cookies. | 15 minutes |
| pardot | pi.pardot.com | Session | |
| lpv* | info.activemotif.com | 30 minutes | |
| visitor_id* | .pardot.com, .activemotif.com | a year | |
| visitor_id*-hash | .pardot.com, .activemotif.com | a year |
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